Privacy statement

Who? 

Categories of personal data 

Purposes of processing 

Legal basis 

Retention periods 

Customers and their employees  

First and last name, gender, address, phone number, e-mail address, job title, and place of work. 

To carry out ordinary customer relationship i.e.: administration of payments, general communication, management of day-to-day operations in accordance with legitimate and fair business practice (incl. planning, execution. and management of the cooperation; statistics, analyses). 

Performance of a contract (Article 6 (1) (b) GDPR). 

10 years after the last purchase of our products or services. 

To provide general customer service and support (including follow-up surveys). 

Legitimate interests in ensuring customer satisfaction and improving our products and services (Article 6 (1) (f) GDPR). 

To gain customer insights and knowledge of how our products and services are used (e.g., by sending satisfaction surveys or market surveys). 

To prevent fraud. 

Legitimate interests in protecting interests of the company (Article 6 (1) (f) GDPR). 

To establish, defend or assert legal claims. 

Prospective Customers and their employees 

First and last name, gender, address, phone number, e-mail address, title, and place of work. 

To create business leads. 

Legitimate interests in promoting ROCKWOOL and selling our products and services (Article 6 (1) (f) GDPR). 

5 years from obtained or your last interaction. 

For statistical purposes.  

Legitimate interests in measuring effectiveness of our activities (Article 6 (1) (f) GDPR). 

To pursue business leads. 

Taking steps prior to entering into a contract (Article 6 (1) (b) GDPR). 

Suppliers and their employees 

First and last name, company phone number, e-mail address, title, and place of work 

To carry out ordinary supplier relationship, i.e. administration of payments, general communication, management of day-to-day operations in accordance with legitimate and fair business practice (incl. planning, execution, and management of the cooperation, performing credit ratings, as well as carry out statistics, and analyses). 

Performance of a contract (Article 6 (1) (b) GDPR) – if you are self-employed, legitimate interest in performing the contract concluded with your employer (Article 6 (1) (f) GDPR). 

5 years from the end of the financial year to which the data relate if the data is considered accounting material.   

5 years from obtained for non-accounting materials if there was no activity with the supplier. 

To source and locate suppliers. 

Legitimate interest in fulfilling business needs and conducting regular business activities (Article 6 (1) (f) GDPR). 

Visitors to physical locations 

First and last name, phone number, e-mail address, place of work, license plate, if applicable, date and time of your visit. 

To ensure the safety of our physical locations and to prevent and solve crime in our physical locations. 

Legitimate interest in ensuring safety on premises and to protect employees, visitors and property (Article 6 (1) (f) GDPR). 

30 days from the registration  

CCTV recordings (photos and videos) of your activity at our physical locations. 

Legitimate interest in ensuring safety on premises/physical locations and if necessary, protecting ROCKWOOL’s interests in criminal offence cases (Article 6 (1) (f) GDPR) 

30 days from the day of the visit or as long as necessary in relation to an ongoing case. 

Receiver of e-mail and/or SMS - direct marketing. 

First and last name, gender (salutation), job title, place of work, e-mail address and/or phone number. 

To distribute marketing communication based on collected information and consent given. 

Legitimate interest in providing interested parties with direct marketing consent based on valid e-communication consent (Article 6 (1) (f) GDPR). 

Until the marketing consent has been withdrawn. A copy of the marketing consent will be stored 2 years after withdrawal for evidentiary purposes. 

Users of contact forms 

First and last name, email address, phone number, what your inquiry is about, date of your inquiry. 

To communicate with you to market, promote and sell ROCKWOOL products and services, as well as to provide support. 

If your inquiry concerns a (potential) formation of contract, the legal basis will be taking steps necessary to enter into an agreement or execute an existing one (Article 6 (1) (b) GDPR). 

If your inquiry does not concern a contract, the legal basis will be our legitimate interest in handling your inquiry, communication with you, marketing, promoting, and developing our products and services (Article 6 (1) (f) GDPR). 

2 years after obtained or from your last interaction if your personal data has not been used in connection with a purchase of our products or services. 

Account users 

First and last name, e-mail address, username, digital footprints, password as well/and as your profile activity. 

To deliver our services on the/our websites or apps to you. 

Performance of a contract for the provision of electronic services (Article 6 (1) (b) GDPR). 

Until closing of the account. 

To manage created user accounts; for statistical and analytical purposes. 

Legitimate interest in conducting statistics and analyses for the purpose of improving the user experience (Article 6 (1) (f) GDPR). 

Until closing of the account. 

Visitors of social media profiles      

Information available on your profile, including your name, gender, civil status, workplace, interests, image, and your city; whether you “like” or have applied other reactions to our profile; comments you leave on our posts; content your shared with ROCKWOOL with intention of interacting; 
that you have visited our profile; IP address. 

To improve our products and services, including our social media profiles and pages; 
for statistical and analytical purposes; 
to communicate with you if you engage with our content (comments, reviews, messages); to reshare content shared with us. 

* platform providers may process your personal data for their own purposes – please keep in mind this is outside of our control 

Legitimate interests in being able to communicate with and direct marketing communication to you on our social media profiles, as well as our legitimate interest in improving our products and services (Article 6 (1) (f) GDPR). 

Retention periods are set out by social media platform providers and can be found in their privacy policies: 

Meta (Instagram, Facebook) 

Google (YouTube) 

LinkedIn 

X (formerly Twitter) 

Description 

When? 

Categories of personal data 

Purposes of processing 

Legal basis 

Retention periods 

Cookies, pixels, social media tools and other technologies 

When you visit our websites or apps and have provided us with your cookie consent. 

IP-address, MAC address, type of browser and devices, webpage that led you to the website or app, search terms entered in a search engine which led you to our website, browsing history, click-behaviour and use and navigation of websites and apps* 

* the categories depend on the consent given in the cookie banner. This can be changed at any time here 

To run marketing activities, especially to facilitate your use of the websites and apps; for service development, statistics, and analysis; to deliver personalised content and search 

Legitimate interests in providing a website and app that works, marketing, developing, and providing statistics, evaluating, promoting and selling our products and services through first-party cookies, (Article 6 (1) (f) GDPR).  

Consent for the processing of personal data in relation to marketing cookies and third-party statistical cookies (Article 6 (1) (a) GDPR).  

In addition, we always obtain a valid cookie consent with exemption of strictly necessary cookies and other technologies. 

Personal data obtained through cookies, pixels, similar technologies, and social media tools are deleted as described in the cookie declaration. 

Facebook custom / lookalike audiences 

When you sign up for our newsletters, create a user account and accept our cookies, pixels, or similar technologies, we will in some cases send non-reversible hashed information to Facebook (Meta). 

E-mail address and in some cases, information about your interest in one or more of our products 

To create audiences for subsequent advertising via Facebook. 

Legitimate interest in spreading awareness of our products and services, including to other persons who may have similar interests in our products and services (Article 6 (1) (f) GDPR). 

Until you object to the processing of your personal data.  

You can change settings in your Facebook account.  

Tracking of e-mail 

E-mails that we forward for marketing purposes based on your marketing consent or for events you have signed-up for may include tracking technologies that tell us whether you have received or opened the email or clicked a link in the e-mail. 

Tracking information on your interaction with our e-mail. 

To deliver personalised content, analysis, and statistics. 

Legitimate interests in developing, evaluating, promoting, and selling our products and services (Article 6 (1) (f) GDPR). 

If you consented to marketing: until the marketing consent has been withdrawn. A copy of the marketing consent will be stored 2 years after withdrawal for evidentiary purposes. 

If you did not consent to marketing: 2 years after the/your last interaction (e.g., from participating in the event or when clicking on e-mail). 

Categories of recipients  

Type of personal data  

Legal basis 

Public authorities, law enforcement authorities, courts, lawyers, and external auditors.  

Relevant information in relation to a specific dispute, including in some cases purchases made. 

Article 6(1)(f) GDPR (legitimate interest). 

Article 6(1)(c) GDPR (legal obligation to report descriptions of damage to authorities). 

Payment acquirers. 

Payment information. 

Article 6(1)(b) (contract) GDPR.